/ Often Software / Service / Consulting
/ Advisory

Quiet counsel
for ambitious
Shopify merchants.

Senior Shopify expertise, on retainer. Supporting the success and growth of merchants on Shopify or moving to Shopify Plus.

We work with a handful of operators at any one time — and we’re selective about the fit.

Apply for engagement
/ How we help

How to win on the platform, in the ecosystem, and in your particular industry.

— 01

Platform.
Shopify, end-to-end.

A decade building on Shopify, including authoring apps used by thousands of merchants. We bring that perspective to the decisions in front of you — what the platform does well, where its edges are, and how to work with it rather than around it.

— 02

Ecosystem.
Apps, partners, agencies.

The Shopify ecosystem is large and uneven. We help you choose the apps and partners that fit your operation, retire the ones that don’t, and avoid the dependencies that quietly turn into liabilities.

— 03

Industry.
Your particular shape.

Every merchant is shaped by the industry they operate in — its margins, its workflows, its customers. We bring the platform and ecosystem perspective to the realities of yours, not in the abstract.

/ Engagement

A small number of clients. Selective about the fit.

Who we work with

Merchants on Shopify or moving to Shopify Plus, where the operation is real and the questions are concrete. We take on a handful of engagements at a time so each one gets the attention it deserves.

How an engagement starts

A conversation, not a pitch deck. Tell us about your store, your team, and what’s in front of you. If we’re a fit and have capacity, we’ll propose a shape together.

/ Apply for engagement

Tell us about your store, your team, and what’s in front of you.

We read every note personally and reply when it’s the right fit.